Juice Technology presents its bi-directional innovation in Munich

Juice Technology AG, a manufacturer of charging stations and software and a global leader in mobile charging stations for electric vehicles, will be offering an exclusive and first-chance look at its mobile, bi-directional AC charging station at Power2Drive Europe 2024 in Munich.

Juice’s exhibition at the Power2Drive international trade fair in Munich will be all about bi-directional charging. From 19 to 21 June 2024, visitors will have the opportunity to witness this groundbreaking innovation first hand.

Importance of the bi-directional AC solution

Bi-directional DC charging stations are expensive. Because of this financial hurdle, bi-directional charging solutions have been slow to develop. Juice Technology has overcome this barrier and developed an affordable bi-directional AC solution based on the globally available JUICE BOOSTER. In addition to plug adapters, the bi-directional version also allows you to connect socket adapters.

The AC solutions currently available on the market are often unwieldy and usually require additional devices such as dongles or adapters. What’s more, these solutions are typically limited to specific applications such as vehicle-to-vehicle (V2V), vehicle-to-load (V2L) or vehicle-to-home (V2H). The market in general remains quite modest, and the number of vehicle-to-grid (V2G) solutions is particularly limited.

Juice aims to overcome this fragmentation and develop a comprehensive, future-proof and cost-effective solution that covers all uni-directional and bi-directional charging scenarios with a single device – and one that can still be used as a mobile charging station on over 35 different power outlets. Development is already ongoing, with an eye to future norms and standards that will facilitate the use and integration of this technology.

Establishing partnerships and standards

To develop a future-proof two-way AC solution, it is crucial that all relevant stakeholders are involved early on so that new communication standards can be established.

“Our goal is to combine all functions into one device”, explains Christoph Erni, CEO and founder of Juice Technology. “Partnerships are essential to the development of our two-way solution, in particular how stored energy will be fed back into the grid (V2G). We want to get more players on board to work with OEMs (car manufacturers) and energy suppliers to develop new standards and norms.”

Initial development partnerships with OEMs and energy suppliers have already been established. These collaborations are crucial to ensure that the bi-directional AC solution can be recognised and interpreted across all vehicle models and brands.

With two representatives on the relevant standards committees for fixed and mobile charging stations – including an electrical engineering specialist and the CEO himself – Juice Technology will play a central role in standardising the electric mobility industry.


Visit Juice Technology from 19 to 21 June 2024 at Power2Drive Europe in Munich, hall C6, booth C6.516.
More information about Power2Drive Europe can be found at https://www.powertodrive.de/home.


Further information is available at https://juice.world/en/

Über Juice Technology

Juice Technology AG, which is based in Bachenbülach, Switzerland (near Zurich airport), is a global manufacturer of charging solutions for electric vehicles. The company’s extensive product portfolio includes both AC and DC charging stations and extends from light mobile devices to large quick chargers. Juice has dominated the global market for mobile 22-kW charging stations since 2014 and is one of the industry’s few full-range suppliers.
User friendliness is at the heart of all product development at Juice Technology. All products are designed and created with a clear focus on the user in order to ensure intuitive and efficient operation. With its consistent software orientation, Juice pursues the objective of making all charging stations compatible with each other and integrating them into a universal software ecosystem. This strategy not only maximises usability but also saves a great deal of time, effort and costs – both in development and in installation and application.
The Juice Group has a global presence with separate sites, subsidiaries and partner companies in Europe (DACH region, Great Britain, Scandinavia, Iberian Peninsula, France, Italy and large parts of the EU), Asia (with office in China) and North America (with office in Florida for the USA, Canada and Mexico). The company also has a global network of resellers. The Swiss headquarters are home to the company’s research and development, marketing, administration, purchasing and sales, and logistics. This central positioning allows Juice to drive the development of innovative technologies and respond to the needs of the global market with maximum flexibility.
You can find more information about the company, its products and solutions at https://juice.world/en/. You can also follow us on LinkedIn, Facebook, Instagram and X (formerly Twitter).

Media contact
Communications & Public Relations
Juice Technology AG
+41-41 510 02 19 or +49-800 3400 600