Juice Technology AG announces the founding of Juice Americas Inc.

Juice Technology AG, manufacturer of charging stations and software, leader in mobile charging stations for electric vehicles, expands into the USA and founds the subsidiary Juice Americas Inc. with its headquarters in Delaware.

Just after expansion into the Far East, Juice expands its geographical presence into North America and thus achieves another key milestone in the company’s history. It was clear from the start that this step would occur sooner or later. Since the company is pursuing long-term goals, the perfect time needed careful consideration. With an established customer base in the USA, the focus is now increasingly on the strategic business.

Christoph Erni, CEO and founder of Juice Technology AG, has the following to say about it: “Politics and the economy in the USA are now sending the right signals. The government’s service fleet, comprising 645,000 vehicles, is being electrified, for example. And major automobile manufacturers like General Motors are now continuing to drive the mobility revolution and are planning complete electrification of their vehicles by 2035. Now is therefore the right time to establish a foothold in the USA.”

Although only around two percent (as of January 2021) of the market share in the USA falls to electric vehicles, there is great potential in the USA with estimates of more than 100 million passenger vehicles.

“In addition to the availability of affordable vehicle models, establishing reasonable and sustainable charging infrastructure is also important for a mobility revolution,” says Michael Boehm, General Manager at Juice Americas. “Consumers must have access to easy, safe and flexible charging at any time. Mobile charging solutions play a central role here – particularly in a country with such large distances. We have the missing piece of the puzzle with our mobile wall boxes.”

Michael Boehm is currently building the team in the USA for Juice. The communication science graduate with Swiss roots has worked in the automotive industry for 25 years (supplier industry) and has lived in the USA for 22 years. Having been Director of Marketing & Sales at Suhner Manufacturing Inc. for almost 15 years, Boehm brings a great deal of experience to his new role at Juice.

Juice Technology AG is represented in many locations around the world with its own branches, subsidiaries and partner companies. It also has a global network of resellers. By now, 170 people work in the development, production, marketing, sales and logistics divisions. The group is now expanding to include Juice Americas Inc.


You can find more information at www.juice.world


About Juice Technology

Juice Technology AG, with its headquarters in Cham (Zug, Switzerland), is a globally active manufacturer of charging solutions for electric vehicles. The company’s extensive product portfolio, with AC and DC charging stations ranging from light mobile devices through to large fast chargers, makes it one of a very small number of full-range providers in the industry. Juice has dominated the market in mobile 22 kW charging stations since 2014.

The crucial difference to other solutions available on the market is the consistent software orientation. All devices designated “J+” are based on the same processor and the same firmware, which means they are compatible with one another. Juice saves on time, effort and costs by using its own consistent software architecture. Solutions such as omni-dynamic load management, payment by credit card or the open interface backend are therefore available throughout the product range.

The Juice Group has global reach with its own sites, subsidiaries and affiliates. Juice Services AG and Juice Europe GmbH in Germany with a subsidiary in Munich are part of the group of companies. It also has a global network of resellers. More than 150 people currently work in the research and development, production, marketing, administration, purchasing and sales, and logistics departments. The company is currently tripling its turnover every year.

You can find more information about the company, the products and solutions at www.juice.world.
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