Juice Technology AG announces the founding of its subsidiary Zhejiang Juice Technology Co., Ltd.
Juice Technology AG, manufacturer of charging stations and software, and leader in mobile charging stations for electric vehicles, is expanding its business into Asia and establishing the subsidiary Zhejiang Juice Technology Co., Ltd. with a location in Hangzhou, China.
Hangzhou is the capital of Zhejiang Province and has around nine million inhabitants. The metropolitan region is a technology hub with important educational institutions, research facilities and development centers of multinational corporations such as Siemens. Numerous large Chinese companies are also based here, including the Alibaba Group, one of the world's largest online retailers. Hangzhou therefore has significant economic power.
China is waiting impatiently for mobile wallboxes
Charging infrastructure producer Juice has steadily expanded, perfected and adapted its portfolio to current conditions over the past seven years. Although it is already the world leader in mobile 22 kW charging stations, the company is by no means resting on its laurels and has founded Zhejiang Juice Technology Co., Ltd. with an office in Hangzhou, China, to further drive business in Asia from there.
The location was not chosen by chance. China plays a leading role in electromobility. Around half of the electric cars sold worldwide are in the world's most populous country. The demand for mobile charging infrastructure is correspondingly high.
"China is a huge market and is growing rapidly, especially in the field of electromobility. It was only a matter of time before we would further strengthen our position in this region with a flexible and multifaceted team on site," says Christoph Erni, CEO and founder of Juice Technology AG. "The entire industry is experiencing exponential growth. It is therefore logical to actively expand the business area in Asia now."
Juice starts in Hangzhou with Marius Portmann at the helm and a diverse team in the areas of sales, e-commerce, aftersales, marketing, logistics and human resources. Thanks to his in-depth knowledge of the country, culture, language and business customs, Portmann is qualified to set up in China.
Marius Portmann, General Manager China, said: "The business environment in China requires not only intercultural background knowledge and confident language skills, but also an understanding of administrative processes and professional negotiating skills. I am delighted to be able to bring these skills, which I have acquired during my eight-plus years of working in China, to Juice. My energetic team is highly motivated to help Juice reach new heights in the technology hotspot of Hangzhou."
Juice Technology AG is present at several locations worldwide with its own branches, subsidiaries and partner companies. It also has a global network of resellers. 170 people now work in development, production, marketing, sales and logistics. The group is now being expanded to include Zhejiang Juice Technology Co., Ltd.
Facts about Juice Asia
- Countries: Juice Technology establishes Zhejiang Juice Technology Co., Ltd. as a subsidiary for China.
- Hangzhou: Hangzhou has around nine million inhabitants and is home to several universities, research and educational institutions. As a location for large companies and technology parks, where various high-tech areas such as biomedicine, computer science and digital new media are represented, the city has enormous economic power.
- Office: Juice's offices are located in the vibrant Future City Business Center with a view of the Alibaba headquarters directly opposite.
- Team: When the company was founded, a diverse team started in the areas of sales, e-commerce, aftersales, marketing, logistics and human resources. Marius Portmann took on the role of General Manager.
- Products: The entire range of Juice products is available. The mobile wallbox JUICE BOOSTER 2, which is sold worldwide, is available with a type GB plug on the vehicle side and with a type I adapter set for Chinese connections (10 and 16 A). The CQC certification guarantees the product conformity of JUICE BOOSTER 2 in terms of quality, performance, safety and environmental aspects and thus meets all Chinese standards and regulations.
JUICE WORLD
For more information visit www.juice-world.com
JUICE ASIA
For more information visit www.juice-asia.com
About Juice Technology
Juice Technology AG, headquartered in Cham (Zug, Switzerland), is a global manufacturer of charging solutions for electric vehicles. The company's extensive product portfolio of AC and DC charging stations, from light mobile devices to large fast chargers, makes it one of the very few full-range suppliers in the industry. Juice has dominated the global market for mobile 22 kW charging stations since 2014.
The decisive difference to other solutions available on the market is the consistent software orientation. All devices marked with "J+" are based on the same processor and the same firmware, which means they are compatible with each other. By using a single, consistent software architecture, Juice saves a lot of time, effort and money. Solutions such as omnidynamic load management, credit card payment or the interface-open backend are therefore available for the entire product range.
The Juice Group has a global presence with its own locations, subsidiaries and partner companies. Juice Services AG and the German Juice Europe GmbH with a branch in Munich are part of the group. It also has a global network of resellers. A total of over 150 people currently work in the areas of research and development, production, marketing, administration, purchasing and sales, and logistics. The company is currently tripling its turnover every year.
For more information about the company, products and solutions, visit www.juice-technology.com .
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media contact
Daniela Märkl
Communication & Public Relations
Juice Technology AG
maerkl@juice-technology.com
+41-41 510 02 19 or +49-800 3400 600
