Bridging the gap between technology and politics
Juice Technology AG, a manufacturer of charging stations and software, and a leader in mobile charging stations for electric vehicles, received a high-ranking visitor at the company's headquarters: Gretchen Whitmer, Governor of the US state of Michigan since 2019, visited selected innovation leaders in Switzerland following the World Economic Forum in Davos – including the Swiss pioneer in mobile charging technologies.
The meeting with Juice founder and CEO Christoph Erni focused on discussions about portable charging solutions and the prospects for expanding the company's presence in North America. Juice established a subsidiary in the US five years ago, selling a J+ brand of devices specifically designed for the North American power grid.
Michigan: The heart of the US auto industry in transition
Michigan is a key market: The state, with its roughly ten million inhabitants and an economy that regularly ranks among the top 15 in the US, is considered the heart of the American automotive industry. Michigan is home to the three largest US automakers: General Motors, Ford, and Stellantis (Chrysler). At the same time, the state is a pioneer in the transition to electric mobility. The shift to zero-emission vehicles is one of the most important drivers of growth for the regional economy.
Since the beginning of her term, Gretchen Whitmer has pursued a consistent e-mobility strategy. This includes targeted funding programs for jobs in the EV sector as well as the conversion of the government vehicle fleet to zero-emission powertrains – by 2033 for light commercial vehicles and by 2040 for medium and heavy vehicles.
Mobile charging infrastructure as a catalyst for transformation
Christoph Erni emphasizes the special role of portable charging solutions in this transformation process: “Juice is a pioneer in mobile charging. With our portable wallbox J+ BOOSTER 2 and its unique range of adapters, you can charge at virtually any power outlet – at home, at work, and on the go. Our devices are rightly called the Swiss Army knife of charging technology. They make electromobility immediately usable, with high safety standards, at manageable costs, and without any structural modifications.”
“At Juice’s international research and development center in Switzerland, I was able to see firsthand the innovative charging technology already in use in Michigan,” said Governor Whitmer. “We will continue to cultivate our partnerships with our international companies to bring projects and high-paying jobs from leaders in modern manufacturing and mobility to Michigan. Our state is a leader in automotive expertise, research and development, and industrial manufacturing—and we are committed to further building on our strengths as a global leader in mobility.”
The visit underscores the crucial importance of international partnerships in the mobility sector. For Juice, the dialogue with Michigan – the epicenter of the US automotive industry – opens up new perspectives, particularly in the fleet environment of government, industry, and commerce. At the same time, it makes clear that the future of electromobility will emerge where innovative pioneers, established OEMs, and committed political leadership work together to create the conditions for genuine change.
J+ BOOSTER 2
You can find more information at https://jplusbooster.com/
About J+ Americas
J+ Americas Inc., headquartered in St. Petersburg, Florida, is a subsidiary of Juice Technology. The company operates in the United States, Canada, and Mexico.
J+ Americas is present in the North American market with the J+ BOOSTER 2, a universal charger for electric vehicles. Developed in Switzerland, the device charges at up to 40 amps and features a variety of adapter plugs with automatic power detection for virtually all standard electrical outlets. It boasts comprehensive safety features, such as the J+ CELSIUS active temperature monitoring system in the household adapter plugs. Its housing is made of military-grade aluminum, making it extremely durable. With the J+ BOOSTER 2, J+ Americas offers a portable charger for the North American market that is also particularly suitable as a wall-mounted charging station. Further information about the company, its products, and solutions can be found at www.jplusamericas.com and www.jplusbooster.com . You can also follow us on LinkedIn , Facebook , YouTube , Instagram , and X (formerly Twitter) .
