Bridging the gap between technology and politics
Juice Technology AG, manufacturer of charging stations and software, leader in mobile charging stations for electric vehicles, welcomes a high-ranking visitor to its headquarters: Gretchen Whitmer, Governor of the US state of Michigan since 2019, visited selected innovation leaders in Switzerland following the World Economic Forum in Davos – including the Swiss pioneer in mobile charging technologies.
The meeting with Juice founder and CEO Christoph Erni focused on portable charging solutions and the prospects for intensifying the company’s involvement in North America. Juice established its own subsidiary in the US five years ago. Under the brand J+, the company markets a series of devices there that are specially tailored to the North American power grid.
Michigan: The heart of the US auto industry in transition
Michigan is a key market in this regard: With a population of around ten million and an economic output that regularly ranks among the top 15 in the US, the state is considered the heart of the American automotive industry. Michigan is home to the three largest US car manufacturers: General Motors, Ford, and Stellantis (Chrysler). At the same time, the state is one of the pioneers in the transformation to electric mobility. The switch to zero-emission vehicles is one of the most important growth drivers for the regional economy.
Gretchen Whitmer has pursued a consistent e-mobility strategy since the beginning of her term in office. This includes targeted support programs for jobs in the EV industry as well as the conversion of the state vehicle fleet to zero-emission drives – by 2033 for light commercial vehicles and by 2040 for medium-duty and heavy-duty vehicles.
Mobile charging infrastructure paves the way for transformation
Christoph Erni emphasizes the special role of portable charging solutions in this transformation process: “Juice is a pioneer in mobile charging. With our portable wallbox J+ BOOSTER 2 and its unique range of adapters, you can charge at virtually any power outlet – at home, at work, and on the go. It’s no coincidence that our devices are referred to as the Swiss Army knife of charging technology. They make electric mobility immediately usable, under high safety standards, at manageable costs, and without any construction measures.”
“At Juice’s global research and development center in Switzerland, I got to see their innovative charging technology that’s already being used in Michigan firsthand,” said Governor Whitmer. “We will continue working with our allies around the world to bring projects and good-paying jobs from cutting-edge companies in advanced manufacturing and mobility back home to Michigan. Our state is number one for automotive talent, R&D, and manufacturing, and we are committed to building on our strengths as a global mobility leader.”
The visit underscores the crucial importance of international partnerships in the mobility sector. For Juice, the dialogue with Michigan – the epicenter of the US automotive industry – opens up new perspectives, particularly in the fleet environment of administration, industry, and commerce. At the same time, it makes clear that the future of electromobility will emerge where innovative pioneers, established OEMs, and committed political leadership work together to create the conditions for genuine change.
J+ BOOSTER 2
You can find more information at https://jplusbooster.com/
About J+ Americas
J+ Americas Inc., headquartered in St. Petersburg, Florida, is a subsidiary of Juice Technology. The company operates in the United States, Canada, and Mexico.
J+ Americas is present on the North American market with the J+ BOOSTER 2, the universal charger for electric cars. The Swiss engineered device charges with up to 40 amps and has a variety of adapter plugs with automatic power detection for virtually all conventional power outlets. It is characterized by comprehensive safety features, such as the active temperature monitoring J+ CELSIUS in household adapter plugs. Its body is military-grade aluminum for extreme ruggedness. With the J+ BOOSTER 2, J+ Americas offers a portable charger for the North American market that is also particularly suitable as a wall charging station.
Further information about the company, its products and solutions can be found on www.jplusamericas.com and www.jplusbooster.com . You can also follow us on LinkedIn , Facebook , YouTube , Instagram , and X (formerly Twitter).
