Juice Power AG, subsidiary of Juice Technology AG, forges ahead with power generation from hydropower for real-time use

Juice Technology AG, manufacturer of charging stations and software, leader in mobile charging stations for electric vehicles, founds Juice Power AG and thus makes another clear commitment to sustainability in electromobility.

Clean energy which reaches consumers as it is being produced – that is the idea behind Juice Power. You can get certificates for ecologically generated electricity from many electricity companies. But the electricity is only actually green when it is supplied to the grid in parallel with consumption.

Christoph Erni, founder and CEO of Juice Technology AG, pursued this idea when he founded the independent association Eros Electric together with Jörg Huwyler, Head of Hydropower and Biomass at Axpo, in 2016. With a sub-participation in two conventional hydroelectric power stations, Frisal and Eglisau, Eros Electric has supplied its members with clean energy for their electric vehicles around the clock since then. It was clear from the beginning that demand was high: the association had reached 700 members not long after it was founded. Now, Eros Electric is merging to form Juice Power AG.

Christoph Erni explains: “The demand for electricity from demonstrably green production is growing unabated among drivers of electric vehicles. If we want green charging for our cars in real time, we have to rely on controllable green power sources such as hydropower.”

Always guaranteed green electricity in the battery – no matter where you charge

For Erni, the inclusion of electricity generation is just the next logical step in the development of e-mobility: “We always say: ‘Sustainable mobility begins with sustainable charging infrastructure.’ But that’s just the start. That’s why we’re going one step further. The electric car, the charging station and the electricity for the vehicle’s battery must be considered as inseparable components of an overall concept. Only when everything is generated and run with no emissions to the greatest extent possible from start to finish is electromobility as a whole more environmentally friendly.”

Juice, therefore, wants not only to continue expanding engagement with the company and the products, but also to actively promote environmentally friendly electricity generation. The ideal it is striving for is electricity from renewable energy sources which is generated simultaneously with the charging process. In the near future, this is best achieved with hydropower.

Ecological action doesn’t end with the absence of an exhaust

Juice’s commitment began with planting trees in order to offset CO2 from the production and transportation of charging stations. It now continues with the production of as much green electricity as you need as the driver of an electric vehicle. Every trip should therefore be CO2 neutral. Even people who already purchase green electricity can thus additionally overcompensate for their ecological footprint.

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About Juice Technology
Juice Technology AG, headquartered in the town of Bachenbülach (near Zurich Airport, Switzerland), is a globally active producer of charging solutions for electric vehicles. The company’s comprehensive product portfolio, featuring AC and DC charging stations ranging from lightweight mobile devices to large fast chargers, makes it one of the very few full-range vendors in the industry. Juice has dominated the market for mobile 22-kW charging stations since 2014.
The consistent, end-to-end software orientation decisively distinguishes Juice from other solutions available on the market. All Juice devices displaying the “j+” marking are based on the same processor and firmware, making them all mutually compatible with one another. By utilising uniform, consistent software architecture, Juice saves an immense amount of time, effort and cost. Solutions such as omni-dynamic load management, payment by credit card and the open-interface backend are thus all available to the entire product range.
The Juice Group enjoys worldwide presence with its own locations, subsidiaries and partner companies, The Juice corporate group includes Juice Services AG, Juice Telemetrics AG, the German firm Juice Europe GmbH headquartered in Munich, Juice UK and Ireland Ltd, based in London, Juice Nordics AB in Uppsala, Juice Iberia S.L. in Málaga, Juice France SAS in Paris, Zhejiang Juice Technology Co., Ltd in Hangzhou, China, and Juice Americas Inc. in the U.S. State of Delaware. The Group also has a global network of resellers. All told, the company today employees a workforce of over 200 people active in research and development, production, marketing, administration, purchasing, sales and logistics.
To find out more about the company, its products and solutions, go to www.juice.world. You can also follow us on LinkedIn, Facebook, Instagram and Twitter.

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Juice Technology AG
+41-41 510 02 19 or +49-800 3400 600