Lars Thomsen, futurologist and member of the administrative board at Juice, outlines the trends for 2023, and provides an insight into the upcoming market developments in Europe, USA and China

Juice Technology AG, manufacturer of charging stations and software and a leader in mobile charging stations for electric vehicles, and the futurologist Lars Thomsen provide answers to the most pressing questions surrounding the future of electric mobility in Europe and the rest of the world.

In view of the increasing costs of energy, there is a certain degree of uncertainty among the general public regarding the development of e-mobility. The increase in costs is closely linked to the current crisis, however, which means it is not permanent. In particular, this applies to the soaring electricity prices in 2022. The price distortions on the electricity market are ultimately because one source of energy (gas) has made the price of electricity disproportionately more expensive according to the “merit order” pricing principle.

Decentralised power generation requires smart load management systems
The trend towards increasingly renewable forms of power generation remains unbroken, however, and the costs of these forms of energy continues to fall. In the medium to long term, electricity will become increasingly cheaper, the more renewable energy is generated and the “smarter” energy grids become.

As an active element in the smoothing of peak loads in local power grids, e-cars will play a key role in creating stability on the power grid. In the next few years, this is set to become an important issue for all the parties involved (car manufacturers, network operators and customers).

The condition for this is an intelligent distribution of the available electricity using smart charging systems. Dynamic load management will therefore become a must for all of the new charging stations appearing on the market. The distribution can take place on an evenly distributed, or prioritised and time-controlled basis.

The victory march of electric mobility is unstoppable
The ramp-up curve of e-mobility in the commercial and public sphere is now starting to grow on an exponential basis. In increasing numbers of towns, cities and municipalities, electric variants of public transport and municipal vehicles are replacing diesel-powered vehicles. The tipping point, at which electrically-powered buses, vans or taxis are cheaper than diesel or petrol vehicles in terms of their overall costs, is now being reached in an increasing number of areas. This often means that the decision in favour of e-mobility not only makes sense in environmental terms, but also from an economic perspective. In the van and HGV segments, the victory march of purely battery-driven vehicles is also on the horizon in the coming years and decades.

The decisive factor will be that in the medium term, public charging infrastructure will be available wherever it makes sense for operators and customers. The charging type must also be adapted to the location. Christoph Erni, founder and CEO of Juice, emphasizes: “A DC quick charging point is expensive to purchase. The choice of location therefore needs to be carefully considered. Car parks at hotels, leisure facilities, tourist attractions, shopping centres, airports and business parks can be equipped with 15 to 20 AC charging stations for the price of just one HPC (high-power charger) and the batteries will still be full – and in a more environmentally-friendly way.”

The development in Europe
There are some striking differences between the European countries surrounding the development status of the charging infrastructure. In Scandinavia, the Netherlands and Germany, for example, the development of the infrastructure is already very advanced. Countries such as Spain, Italy and Greece can still catch up within a short time, though. The good thing about the charging infrastructure is that it doesn’t take long to build it or install it. Along motorways, charging areas can be planned and built in a matter of weeks or months; installing a charging station at home or at work can be done even more quickly.

In many European countries, local cooperatives between citizens, local businesses and municipalities are emerging, taking parts of their energy production and supply systems into their own hands. This makes sense, as if solar power systems, storage systems and consumers can be used jointly on site, it leads to considerable gains efficiency, the acceptance for local energy production increases, and those involved also have the opportunity to benefit financially.

The development in the USA
The USA is a region that has so far lagged behind Europe in terms of the development of electric mobility. The current figures suggest that sales of electric cars in the USA have increased rapidly in recent years, however. The Inflation Reduction Act and the high prices of gasoline, along with a host of new and attractive products across the board, have created new impetus for the increased use of electric cars in the USA. The market share of e-vehicles in California and on the East Coast, which is already impressive, is now moving inland. In many segments, e-vehicles are the better choice, not only for environmental reasons, but also in terms of economic and performance-related considerations. The expansion of the charging infrastructure for e-vehicles is also on the rise in the USA, but also has to keep pace with the increasing demand.

The development in China
The motor vehicle industry in China could secure up to 20% of the global market share in electric vehicles by 2027, and become dominant in the innovative categories of electric vehicle for the autonomous transportation of people and goods over the medium to long term. The traditional OEMs in Europe and the USA are likely to find it increasingly hard to compete against this opponent: In terms of key components such as batteries, electronics, the use of artificial intelligence and autonomous driving, the Chinese not only appear to be further ahead, but above all else, faster. If the traditional OEMs are not able to dramatically increase their agility in terms of their innovation, China will be able to secure large parts of the cake for itself in the medium to long term.

What does 2023 promise?
In the USA, the “Inflation Reduction Act” is set to boost the development, production and sales of e-vehicles and the construction of large-scale battery production capacities from 2023 onwards. In Europe, we expect far-reaching new initiatives to keep the European industry competitive against the USA and China – not only for passenger cars, but increasingly for commercial vehicles, buses and HGVs as well.

China is set to become one of the largest markets and exporting countries for e-vehicles, and will therefore offer incentives to its domestic industry to increase its levels of innovation and accelerate the production of e-vehicles and batteries. A global race is clearly under way in terms of who is set to play the dominating role in the next generation of mobility.

JUICE WORLD
Further information is available at www.juice.world

About Juice Technology
Juice Technology AG, based in Bachenbülach (near Zurich airport, Switzerland) is a manufacturer of charging solutions for e-vehicles, active worldwide. The company’s extensive product portfolio, with AC and DC charging stations from light mobile devices through to large quick chargers, makes it one of a very small number of full-range providers in the industry. Juice has dominated the market for mobile 22 kW charging stations since 2014.

The crucial difference from other solutions available on the market is its consistent software orientation. All devices labelled with “j+” are based on the same processor and the same firmware, making them compatible with each other. Juice saves significant time, labour and costs by using a single, consistent software architecture. Solutions such as omni-dynamic load management, credit card payment and the open-interface back-end are therefore available for the full range of products.

The Juice Group has global reach, with its own locations, subsidiaries and partner companies. Juice Power AG, Juice Services AG, Juice Telemetrics AG, Juice Europe GmbH in Germany with a subsidiary in Munich, Juice UK and Ireland Ltd in London, Juice Nordics AB in Uppsala, Juice Iberia S.L. in Malaga, Juice France SAS in Paris, Zhejiang Juice Technology Co., Ltd in Hangzhou, China and Juice Americas Inc. in St. Petersburg, FL, USA are part of the group of companies. It also has a global network of resellers. In total, over 200 people currently work for the company in the areas of research and development, production, marketing, administration, purchasing and sales, and logistics.

Further information about the company, its products and solutions are available at www.juice.world. You are also welcome to follow us on LinkedIn, Facebook, Instagram and Twitter.

Media contact
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Juice Technology AG
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